I started with deep keyword research to understand what people in Adelaide were searching for. I analyzed competitors and found high-volume, low-competition keywords related to commercial cleaning. I also found long-tail keywords for specific services.
Overview
JC Commercial is a commercial cleaning company based in Adelaide, South Australia. They offer tailored cleaning services to offices, warehouses, and other commercial spaces. The company uses eco-friendly products and advanced equipment to deliver professional cleaning solutions. When Jordan Sinclair, Managing Director of JC Commercial, approached me, their online presence was weak. The website was new, with low traffic, poor keyword rankings, and minimal engagement. They needed expert help to boost their visibility and attract leads through Google search.
- Project: JC Commercial
- Clients: Jordan Sinclair
- Service: SEO
- Location: Adelaide, Australia
- Industry:Commercial Cleaning
Client Feedback
The Challenge
- Only 175 monthly clicks from organic search
- Over 86.2K impressions but very low engagement
- Click-through rate (CTR) stuck at just 0.2%
- Main service keywords were not ranking on the first page
- No clear SEO structure or content strategy
My Goals
- For this project, I focused on four key objectives:
- Increase Organic Clicks: Move from 175 to over 4,000
- Improve CTR: Aim for a 4% or higher click-through rate
- Rank Key Keywords: Get main services ranked on page one
- Track Progress: Provide weekly and monthly performance reports
Strategy & Execution
I optimized all pages with targeted meta titles, descriptions, headers, and content. Every service page was rewritten to incorporate relevant keywords while maintaining readability and engagement. I also added schema markup (structured data) to enhance the site's appearance in Google search results.
I fixed crawling and indexing issues, improved mobile responsiveness, and boosted site speed. This helped Google crawl the website more efficiently and provide a better user experience.
We created blog posts targeting common cleaning questions and long-tail keywords. I also refreshed the main service pages with updated content that spoke to client pain points and solutions.
To increase authority, I built high-quality backlinks from local and industry-specific websites. I utilized guest blogging and outreach to establish trust and improve rankings.
Weekly and monthly reports were sent to the client. These included keyword rankings, traffic data, CTR, and performance insights to keep the team fully informed.
- Total Clicks: Increased from 175 to 4,130+ per month (+2261% Growth)
- Impressions: Improved from 86.2K to 108.7K
- CTR: Jumped from 0.2% to 3.8% (+1800% Growth)
- Keyword Rankings: All main service keywords now rank on Google’s first page, bringing consistent traffic and leads
Key Takeaways
This project shows how well-planned SEO can help even a new website stand out. Through strategic content, on-page optimizations, and ongoing monitoring, JC Commercial now enjoys reliable online visibility and an increase in customer inquiries.
If you want results like this for your business, I’m here to help.
👉 Let’s talk about how to grow your traffic and leads.
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