How Bangkok Free Trade Zone Increased Leads by 172% and Cut CPA by 47% in 4 Months

We began by restructuring the campaign into three distinct segments — Factory Rentals, Warehouse Rentals, and Industrial Spaces. Each segment was tailored to a specific audience: manufacturers, exporters, and business owners seeking operational space. We focused on high-intent, commercial keywords such as “factory for rent in Bangkok”, “warehouse rental near Bangkok”, and “industrial space for lease Thailand”. To maintain efficiency, negative keywords like “cheap” and “DIY” were added to eliminate low-value traffic and prevent wasted spend.

Ad copy was rewritten to highlight Bangkok Free Trade Zone’s strengths — location, flexibility, and premium facilities. We introduced urgency-based CTAs such as “Limited Availability – Book a Site Visit Today” and emphasised business-friendly features like tax benefits, high security, and 24/7 access. Ad extensions were added to enhance visibility and engagement, including Call Extensions, Location Extensions, and Structured Snippets showing property amenities.

We adopted a full-funnel campaign structure, separating search intent stages and adjusting bidding strategies accordingly. Conversion-focused smart bidding was implemented to prioritise high-quality traffic and reduce cost per acquisition (CPA) over time.

The landing pages were redesigned with a clear focus on conversion performance. We placed strong calls to action such as “Request a Free Quote” above the fold, ensuring users could take immediate action without scrolling. Each page was restructured with a clean, mobile-optimised layout to improve loading speed and user experience, which reduced bounce rate by 28%. High-quality visuals were added to showcase property features and authentic images from the industrial park, creating a more engaging and credible impression. Through continuous A/B testing, we refined page structure, CTA placement, and form length — resulting in an 8.3% increase in click-through rate and a 52% improvement in conversion rate.

We enhanced ad performance by strategically implementing extensions and visual elements that encouraged higher engagement. Call Extensions were added to drive immediate phone inquiries, while Location Extensions improved visibility in local searches and made it easier for users to find the site. Structured Snippets were used to highlight Bangkok Free Trade Zone’s key advantages, such as flexible leasing options, advanced infrastructure, and 24/7 security. These enhancements strengthened the ads’ appeal, improved relevance, and contributed significantly to the overall rise in CTR and lead volume.

Using Google Analytics and Search Ads data, we monitored campaign metrics weekly. Adjustments were made to keyword bids, ad placement, and targeting parameters based on performance trends. This ongoing optimisation cycle ensured consistent growth, improved ROI, and sustained cost efficiency.