Living Green Elephant Sanctuary (LGES) is a leading eco-tourism operator in Thailand. The sanctuary offers ethical elephant experiences and popular tours such as the Doi Inthanon Hiking and Elephant Sanctuary program. Their mission is to support sustainable tourism while ensuring the welfare of elephants. Despite their strong values and unique offerings, LGES struggled with online visibility. They had low website traffic and were not reaching an international audience. The sanctuary needed an SEO strategy that could boost their reach and connect with tourists around the world. After six months of dedicated SEO work, LGES saw remarkable growth. Their website traffic rose from 375 to 4,210 clicks. Impressions increased to 87,500, and the click-through rate (CTR) improved from 0.5 % to 4.8 %. Most of their target keywords now appear on the first page of Google.
We conducted extensive keyword research to identify high-demand, low-competition terms related to eco-tourism, elephant sanctuaries, and hiking experiences in Thailand. These keywords were strategically added to service pages, blogs, titles, and meta descriptions to align with global user intent.
We created high-quality blog posts focusing on topics like elephant care, sustainable tourism, and eco-travel tips in Thailand. Service pages were rewritten with engaging copy, clear CTAs, and storytelling that matched the sanctuary’s values. Content was updated regularly to align with seasonal travel trends.
We improved website speed, optimised for mobile users, and fixed crawl and indexing issues. Structured data and schema were implemented to enhance visibility in search results and attract clicks with rich snippets.
We secured backlinks from ethical tourism blogs, travel directories, and wildlife platforms. Each backlink was contextually relevant, boosting both domain authority and referral traffic.
Weekly and monthly performance reports tracked clicks, impressions, CTR, and keyword rankings. Based on analytics insights, we refined meta tags, content strategy, and internal linking to sustain growth momentum.
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