We carried out in-depth keyword research around real estate Bangkok, property for sale Pattaya, and condo investment Thailand. Long-tail keywords with high intent were prioritised, and a keyword map was created to align each page with search intent.
Brief Overview
Triumph Property is a trusted real estate agency operating in Bangkok and Pattaya. They offer property buying, selling, and rental services with a focus on premium condos, houses, and investment properties. Their goal was to attract more high-intent buyers and sellers through organic search and build a strong digital presence in a competitive market.
- Project: Triumph Property
- Client: Bappy Rahman
- Service: SEO
- Location: Pattaya, Thailand
- Industry: Real Estate Agency
Client Feedback
The Challenge
- Before our collaboration, Triumph Property’s website suffered from:
- Only 400 clicks over the previous 6 months
- CTR stuck at 0.5%, signaling low engagement
- Poor keyword rankings across core real estate terms
- Weak visibility in local searches for Pattaya properties
Objectives
- Increase total organic clicks and impressions
- Improve CTR through stronger relevance and messaging
- Rank all key property keywords on Google’s first page
- Dominate local search visibility in Bangkok and Pattaya
- Deliver clear, data-driven monthly performance reports
Strategy & Execution
All meta titles, descriptions, and headings were rewritten to improve clarity and click-through rates. Internal linking was enhanced across service, blog, and location pages. Structured data (schema) was added to real estate listings to improve rich result visibility.
Dedicated landing pages were created for both Bangkok and Pattaya. Google Business Profiles were optimised, and local schema was embedded to improve performance in Maps and local pack results. Geo-targeted phrases such as trusted property agent in Bangkok and condos for sale in Pattaya were naturally incorporated throughout the site.
We developed fresh, informative blog content addressing real audience questions — for example, “How to buy property in Thailand as a foreigner?” Service pages were rewritten with keyword-rich, easy-to-read copy. FAQs were added to improve topical depth and capture featured snippets.
Technical enhancements were made to improve crawlability and indexing. Using Google Search Console and Analytics, we tracked keyword growth, impressions, and engagement. Monthly reports detailed progress and guided continuous optimization.
- Total Clicks: Organic clicks increased from 400 to 3.5K (775% Growth)
- Impressions: Rose from 80K to 83.3K, showing a broader keyword reach
- CTR: Improved from 0.5% to 4.2%, reflecting better meta content and targeting
- Keyword Rankings: All core keywords now rank on Google’s first page
- Local Search: Triumph Property now dominates local SEO results for both Bangkok and Pattaya
Key Takeaways
- Focused keyword mapping and landing page optimisation bring fast SEO wins
- Improving CTR through meta updates can drastically increase traffic
- Local SEO is essential for businesses tied to specific cities or regions
- Continuous monitoring helps fine-tune results and guide next steps
Ready to Grow Your Organic Traffic?
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