How JC Commercial Increased Leads by 198% and Reduced CPA by 62.8% in 5 Months Using Google Ads

The first step was to completely restructure the Google Ads account for better targeting and performance. Campaigns were divided by service type — Commercial Cleaning, Floor Cleaning, and Carpet Cleaning — to ensure each ad reached the most relevant audience. I carried out detailed keyword research to identify high-intent phrases such as “commercial cleaning services Adelaide”, “best floor cleaners near me”, and “carpet steam cleaning Adelaide”. To prevent wasted spend, I added negative keywords like DIY, jobs, and cheap cleaners, filtering out irrelevant or low-value searches.

Next, I rewrote every advert to strengthen trust and encourage action. Each ad featured credibility markers such as Licensed, Insured, and 5-Star Rated, paired with compelling calls to action like “Book a Free Quote” and “24/7 Service Available”. I incorporated time-sensitive offers to create urgency and used ad extensions to boost visibility — Call Extensions for immediate contact, Sitelinks to promote different services, and Structured Snippets to highlight eco-friendly solutions and industry experience.

The landing pages were redesigned to load faster, look cleaner, and perform better on mobile. I positioned stronger calls to action such as “Get a Free Quote in 60 Seconds” prominently and added authentic customer testimonials with professional visuals. Through A/B testing, headline updates increased CTR by 42%, while shortening the enquiry forms improved conversion rate by 67%. These refinements transformed underperforming pages into consistent lead generators.

Once the new structure was live, I continuously tracked performance data through Google Ads and Analytics. Smart Bidding strategies were applied to balance lead volume with lower acquisition costs. Weekly performance reviews and adjustments to bids, ad copy, and keyword targeting ensured the campaigns remained cost-efficient and results-driven throughout the five-month period.