How Triumph Design & Construction Increased Leads by 158% and Cut CPA by 73.6% in Just 3 Months

The campaign was restructured from the ground up, with separate campaigns created for each key service — House Building, Interior Design, and Renovation. This segmentation allowed precise audience targeting and improved budget allocation. For each campaign, we focused on high-intent keywords such as “custom home builders Pattaya”, “luxury interior design Thailand”, and “home renovation contractors near me.” To prevent wasted spend, negative keywords were added to exclude low-value and DIY-related searches, ensuring the ads reached only serious customers ready to invest in premium construction or design services.

Ad content was rewritten to highlight Triumph’s premium positioning and build trust through clarity and urgency. Messaging such as “Luxury Home Builders – Free Consultation” and “Limited Slots – Book a Free Site Visit Today” helped create action-driven engagement. Each ad emphasised Triumph’s core strengths — high-quality materials, expert design, and reliable project delivery. Ad extensions were strategically implemented, including Call Extensions for instant communication, Sitelinks for smooth navigation, and Structured Snippets showcasing achievements like 5-star reviews, eco-friendly designs, and fast project completion.

To maximize conversions, we redesigned landing pages with stronger calls to action and a cleaner visual hierarchy. A key focus was speed and mobile usability, which reduced the bounce rate by 27%. The new CTA — “Get a Free Consultation – Limited Slots Available” — encouraged immediate response, while professional visuals of completed projects reinforced quality and credibility. Through A/B testing, updated headlines improved CTR by 40%, and simplifying lead forms from five fields to three increased conversion rate by 63%.

Once the optimised campaigns were launched, performance was tracked closely using Google Ads and Analytics data. Smart Bidding strategies, including Maximise Conversions and Target CPA, were implemented to automatically balance spend and ROI. Weekly reviews allowed ongoing adjustments to bids, keywords, and ad copy, helping sustain growth and efficiency throughout the three-month campaign.