Real Fan Travel & Sports is a travel agency in Thailand. They offer football tours and travel packages for passionate fans. Their services are designed for those who want a full match-day experience, from travel to stadium entry. When they came to me, they had little online presence. Their website had only 271 organic clicks and 90.3K impressions. They wanted to reach football fans in Thailand through Google search. Six months later, their clicks grew to 3.92K, impressions rose to 101K, and CTR improved from 0.3% to 3.9%. Their main keywords now rank on Google’s first page, many at position #1.
We researched Thai-language search terms around football travel, tickets, and stadium tours. By analysing competitors and identifying low-competition keywords, we built a list that directly matched user intent.
All service pages and meta elements were optimized with Thai and English keywords. Internal links were added strategically to connect service pages with blogs and category pages.
We created original Thai blog posts and travel guides about football tours, fan experiences, and match-day tips. Each service page was rewritten in Thai to engage the local audience more effectively.
Website speed, mobile responsiveness, and site structure were improved. Crawl errors were fixed, XML sitemaps were updated, and schema markup was implemented for better search visibility.
We built backlinks from Thai sports blogs, travel directories, and fan communities. Guest posts on football forums and niche websites boosted both domain authority and referral traffic.
Weekly keyword and performance reports were sent to track progress. Insights from Google Search Console helped fine-tune page content and targeting, leading to steady improvement month after month.
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