TLC Exterior Services is a Sydney-based company offering professional pressure cleaning services. They wanted to boost their online visibility, get more website traffic, and rank on Google for local service-related keywords. When they approached me, they had only 115 monthly clicks and 26.1K impressions. Their website was invisible for most important searches, and competition in the local market was high. In just six months, I helped them grow to 3.59K organic clicks, 87.8K impressions, and a much stronger click-through rate (CTR) of 4.1%, up from only 0.4%. Today, their key keywords dominate Google’s first page, with many holding the #1 spot.
I conducted in-depth research to identify what people in Sydney were actively searching for. Focus keywords included pressure cleaning Sydney, sealing services Sydney, and concrete cleaning Sydney. I prioritised terms with strong search volume but lower competition and placed them naturally across page content, titles, headers, and meta descriptions.
To boost performance and rankings, I improved site speed, ensured full mobile responsiveness, fixed indexing issues, and optimised on-page elements such as meta tags and image alt texts. These adjustments enhanced both user experience and crawlability.
I developed high-authority backlinks from Sydney-based business directories, trusted home improvement blogs, and niche cleaning service sources. This strategy increased the website’s domain authority and built stronger local trust signals.
I created service pages and location-based blog posts optimised for SEO. Each piece highlighted clear service benefits, used local terms, and included strong calls to action. Content was regularly updated to stay aligned with seasonal cleaning needs.
I optimised the Google Business Profile and ensured consistent NAP (Name, Address, Phone) details across all platforms. Adding local schema and earning geo-relevant backlinks helped the business rank higher in map results and local searches.
Weekly and monthly reports tracked performance metrics, including clicks, impressions, keyword rankings, and page engagement. Based on insights, I refined content, closed optimisation gaps, and adapted strategies to capture new ranking opportunities.
If you want similar results for your local service, contact me. Let’s build a strategy that puts your business in front of the right people.
